Jordan Rhoads Chosen for ISA Elite Program

We are proud to announce that our Customer Service Manager, Jordan Rhoads has been named to the ISA Elite program, recognizing the next generation of sign, graphics and visual communications industry leaders. Rhoads was among 37 young professionals chosen for the program, which sponsors the winners to attend ISA International Sign Expo®, sponsored by the International Sign Association, in Las Vegas including special networking events, education and the trade show.

Hired in the shipping department in 2013, Rhoads made his way to Layouts Estimator and then to Project Manager before becoming Customer Service Manager earlier this year. Rhoads has been with Principal LED for nearly six years and was recognized last year in Sign Maker Under 35, Next Generation by Sign Builder Illustrated.

“We are very honored to have Jordan on our team,” Executive VP of Customer Resources at Principal LED, Kevin Noland said. “His first responsibilities included providing layouts to customers, LED assembly in production, and warehouse support. His hard work ethic and customer service skills have added great value to our company.”

The ISA Elite program, now in its fifth year, includes three nights’ hotel accommodation and free entry to all education sessions at ISA International Sign Expo 2019, the sign, graphics and visual communications industry’s leading event. It also includes unique networking opportunities with fellow professionals and industry leaders. A two-day follow-up leadership conference will be held in the fall.

ISA International Sign Expo takes place April 24-26 at the Mandalay Bay Convention Center in Las Vegas, Nevada, with education events starting on April 23.