Principal LED Hires Executive VP of Sales

Principal LED announces they have hired Sam DiMeo as Executive VP of Sales, effective June 17. DiMeo specializes in developing and implementing sales strategies.

DiMeo has a Master’s in Business Management, a Bachelor of Science in Industrial Management and an Associate of Applied Business Degree in Computer Programming Technology. DiMeo also completed the Leadership Development Program while working for W.W. Grainger. Along with many degrees, DiMeo has received numerous awards; Refuse to Lose Award (2014), Delivering Results in an Uncertain World Award (2013), President Club Grainger (1995), Annual Achievers Award Grainger (Multiple Years).

“We are excited to have Sam come on board,” Blake Vincent, Partner at Principal LED, said. “We believe that he brings a level of expertise that can help improve our sales efforts and strengthen our team even more.”

“The team at Principal has done a good job of growing the company’s business in specific markets,” DiMeo said. “It’s my goal to keep the winning attitude and spirit alive and continue the growth of the company.”

For most of the past decade, DiMeo worked at General Electric (GE) out of NELA Park in East Cleveland serving as the General Manager for Specialty LED Sales for North America. Prior to GE, he worked for W.W. Grainger for 15 years and Procter and Gamble in field sales before that. DiMeo has served on multiple boards such as the Board of Advisors for Mazzella Companies and B.W. Rogers.

“I understand how to listen to customers at all three levels; the sign OEM, distributor and end user,” DiMeo said. “Knowing what these three customers need is critical to our success. Once we understand the products that each customer needs, we can provide these products to help make their jobs easier. If we continue to do this as Principal has already demonstrated, the company’s success will continue.”