Principal Lighting Group Announces Addition of New Regional Sales Managers

Principal Lighting Group, LLC (PLG) is pleased to announce the expansion of its sales team coverage across the country with the addition of three new territory managers. Joseph Gacek, Jonah Eisenberg, and Matthew Driscoll will join the Principal LED sales team this year.

Joseph Gacek will cover the Florida, Mississippi, and Alabama territories for PLG. Joseph has a degree in marketing and spent twenty-eight years at W.W. Grainger working as a government account manager.

Jonah Eisenberg and Matthew Driscoll, sales representatives at Yorston & Associates, will replace Rich Matas as the managers of the West Coast Territory.  Rich will be transitioning into a new role as a technical sales engineer at the Principal LED corporate office in San Angelo.  He will work with Jonah and Matt to maintain existing accounts and assist the cultivation of new customers through March.

With over fourteen years of experience, Jonah has served the sign industry with distinction as the Regional Sales Manager of Tubelite, a partner of MG Sign Company, and a member of the Northeast States Sign Association Board of Directors. Matt has been in the sign, graphics media, and visual communications industry for thirty-two years. He started in the sign supply distribution business in New England and spent the last twenty-four years as an independent representative on the west coast serving the sign and visual communications market.

Joseph, Jonah, and Matt all look forward to their new opportunities to serve as resources for distributors, sign shops, and manufactures.  We are confident that the expansion of our sales team will allow for exceptional attention to both sales and service of the PLG brand and products throughout the country.


Principal Lighting Group is an innovator and market leader in the commercial sign industry and offers a full range of first-in-class quality and performance signage products under its Principal LEDVentex Technology, and Aries Graphics International brands. PLG’s products include a complete range of new and retrofit LED solutions for channel letters, sign cabinets, architectural and linear lighting, as well as power solutions supported by superior quality, performance and world class customer service and support. Ventex’s products continue to serve the neon lighting industry with industry-leading transformers, sign switches, enclosure boxes, and other components. Aries’ products service the international commercial sign industry with their LED Wizard software, providing companies with the ability to develop LED layouts for channel letters and sign cabinets.   For more information about PLG, its offerings, and its patents, please visit